Sunday, March 30, 2008

Business logics or tactics?

Hi all, how is life going for my blog readers? I prefer this question in a simple way like, "How are you treating life?". If I put this question in the other way like, "How is life treating you?", then you ppl. would start complaining, some thing or other. This is mainly because, the life is the director and the person being questioned will turn to be the actor. So instead if the question is framed in the first way I asked, then, the person being questioned turns to be the director and the life is actor. So it makes clear that everyone's life (or fate, the way you wish to call it) is defined and decided by them. Ok enough of philosophies (is it so?) and lets get to my long tried blog story.....

Sometime back, that's around December 2007, I went to a bag shop for getting a bag (obviously.. ;) ). The bag shop owner/sales man was doing an awesome trick (strategy?) to sell some of his costly bags. Following was what happened (this is what happened for another person in the shop. Read the 'You' in following points as 'that person')....

  1. You enter the shop and you are directed to the corresponding section.
  2. In there you browse through what ever you want and pull down anything, test anything. In short you can do anything you want and no body will disturb you.
  3. You can play around like this for 10 minutes. If you are smart enough or very clear on what you want, you can select a normal bag which suits both your need and budget within this stipulated time. But selecting within this 10 mins. is next to impossible, unless you are least bothered about the price and only care for features. The reason for (my)this statement is either the price tag will be unclear or if you select one and reach the cash counter the sales person will say, there is a discount for this and some other varieties. So he will lure you, so that you will get back to the section and will also ask for his help. If you are really really smart or clear in mind, you can end your shopping spree with this step.
  4. Now you will enter this step whatever was your action in the previous step. Now, the sales person starts stuffing you with choices without even letting you think for a minute. This will go on for next 10 mins. Now if you observe carefully, you can notice that atleast half dozen choices offered are of no use to you or from a different section. But this will happen so fast that you will not notice this and think those bags fall under the type you are looking for. Being innocent, you will reject them. :( .
  5. Even if you are some one born and brought up for shopping, you will certainly get confused and will end up with some 3 or 4 choices. Now the usual talking of sales person like "Take this sir/madam, this is good and will suit your need." "This has discount, whereas this doesn't has". "This is good quality, good brand"...yada yada yada.....Finally a bag will be selected and when you are about to reach the cash counter or even after you reach the sales person will be explaining about a bag like it is something which perfectly fites your need, budget, quality scale, warranty, good brand?! etc..etc.. (fill in with what you want and what you have in your mind).
  6. Now here again, he indirectly lures to take up something and by some strange coincidence you will take that up. By my observation, nearly all who where with me in that shop fell for it (including me... ;) ). This final step, the bag sold is certainly of higher price than what ppl. have selected.

I was able to deduce the logic for the first five points, but never able to understand the logic/concept behind point number 6. What was hit, that made ppl fall and why didn't anybody reject the final offer or why they changed their mind at last minute. This piece is a mystery for me and if you can unravel it, please let me know that plzzzz......I think this 6 point procedure might look idiotic or dumb for many, but it seriously matters and un-understandable for me.

Signing off for now....

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